Most professionals will tell you the most important "C" is the quality of the cut. Even a diamond with a good rating in clarity (for example VVS) and color will appear dull, lack brilliance and sparkle if not well cut to the correct proportions. Since we at ZSDA fully understand and also believe this, all of our diamonds are cut and polished to the highest standards to eliminate any concerns from this C in your purchasing decision. 

After choosing the right diamond shape, you can focus on balancing the color, clarity, and carat weight to your personal preferences and your budget.